It takes effort ensuring your website is attractive to visitors, contains quality content, and functions properly across all browsers. It can often be time-consuming and even frustrating at times. But is all the work and effort you put into your website worth it if you’re not ranking high on search engines?

Over the past few years, the Search Engine Optimization (SEO) industry has undergone significant changes. Many online marketers have now drastically modified their strategies. Ranking higher on search engines has become increasingly more difficult as businesses begin to understand the importance of incorporating SEO into their online marketing strategies. To make matters worse, we are beginning to understand that having “negative SEO” can severely impact your website’s ability to rank higher on search engines like Google.

Backlinks are crucial to SEO. They play an important role in determining your website’s ranking in search engine results (SERP). Earning backlinks is challenging but it should be a focus in any search engine optimization strategy.

As we gear up to launch new websites, we often meet with the respective business owner(s) about their marketing needs moving forward. As you know from a previous post, SEO for your business is an absolute must in today’s internet landscape. But as we help our clients develop their SEO strategy for their post-launch initiatives, we often hear the same comments, “I don’t think we need a blog” or “Do you think a blog for our business (or industry) is necessary?”. To which we emphatically reply, “HELL YES”!

SEO can be a complicated process. As we’ve mentioned in previous posts, one of the biggest challenges is staying ahead of the curve and trying to master a trade that is constantly evolving. Writing an SEO strategy and then executing it can become a huge time suck when you have to constantly stay up to date with the latest updates and trends.

Search engine optimization (SEO) has come a long way over the last 20+ years. It’s become a household name and an essential component of any digital marketing plan or strategy. And although the goal of SEO hasn’t changed over the years, our understanding of SEO and its best practices is in a constant state of evolution. In the following article, we’ll talk about some new and upcoming SEO trends for 2020, and how they might impact your marketing efforts moving forward.

Search Engine Optimization (SEO) can be a complicated process. Often the terminology and vocabulary used when practicing SEO can confuse business owners, and even discourage them from learning the best practices. This may be one of the reasons why certain information can lose its context and create a myth or misconception about the marketing initiative.