Facebook Marketing: How the Game Just Changed

 In Digital Insights

If marketing on social media platforms was a game, then Facebook would be comparable to the Golden State Warriors, only Facebook would go undefeated, every year, for the last 5 years, and would undoubtedly be the favorite to crush the competition year after year. This is because unlike other social media platforms that are still playing catchup, Facebook revolutionizes marketing on social media, like no other competitor can do. We already know about paid advertisements, targeting those “money-making” audiences through post boosting geared towards specific demographics, post time optimization, social media rich content, and all the other marketing tools and techniques we’ve become subject matter experts at over the years. However what was unveiled at F8 2016, goes incredibly far beyond everything we’ve mastered, while marketing on Facebook.

“In his Keynote, Mark Zuckerberg took us through Facebook’s 10 Year Plan with an emphasis on “developing a family of apps to share anything they want with anyone.” And although many of Facebook’s goals sounded highly ambitious, the company has already laid a solid foundation to successfully execute their plan. At the heart of it all, Zuckerberg’s message revolved around the connectivity of the planet and bringing people together one by one.” Brian Peters of buffersocial commented

Subsequently, his address was followed by 10 awesome new marketing tools, which are now on their way to Facebook. So let’s take a look at a few of these new tools, and how Be Native Group can help your company master them.

The most exciting announcement for Be Native Group, was the unveiling of a new Facebook social media messaging platforms for businesses. The landscape is changing, as messaging apps like WhatsApp, Kik, and Email, are not only here, but they are here to stay. As the world changes, so does the way we interact with each other. These new apps provide an additional layer of socialization, and their daily users are well into the millions. What was unique about the Facebook’s announcement, is that the messaging platform geared towards businesses on Facebook. That means that every business on Facebook will have a capability to create their own messaging bot, to communicate with their fans, and interact with their audiences like never before.

“Messenger bots will give businesses the opportunity to connect with customers in new and unique ways with services from subscription automation to customized communications to e-commerce purchases. “I can guarantee you you’ll spend way more money than you want on this,” joked VP of Products David Marcus. “It’s very addicting.” wrote Brian Peters of buffersocial.

Perhaps the most exciting announcement however, was the “Live API” for businesses. We’re sure by now you’ve seen one of your friends filming a “Live” Video on Facebook. Maybe you watched it, maybe you didn’t, maybe you hate it. The reality of these live videos on Facebook, is that engagement is through the roof. Zuckerburg recently stated that in January 2016, over 100 million hours of live streamed videos were viewed PER DAY. Yes! We said per day! This new tool is not only fun and exciting, it’s truly the future of social engagement.

The new messaging platform and Live API were just 2 of 10 exciting announcements to come from Facebook during F8 2016. The other 8 are just as interesting, and more importantly, just as vital to learn and implement. Stay tuned to the Be Native Group Blog as we dig deeper next week, and talk more about the new age of marketing on Facebook!

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